About

Corporate Profile

Vision

“Committed to be the leader in furniture business in Southeast Asia and Create opportunities for continuous growth in business.”

mission

  • Sustainability The organization is developed to grow with sustainability such as the business expansion into the upstream business by being a manufacturer and distributor of MDF boards which is used in the furniture production helps  to reduce the cost of major raw materials for the Company’s furniture business / the expansion of business into the renewable energy business as an important tendency and a part of energy business establishment helps to continuously generate revenue and profit for the business in overall, etc.
  • Diversification  The risks from business operation are diversified, such as earning income from selling products in both domestic and international markets, having a variety of customer groups from exporting, modern trade stores, mid-to high level showrooms, wholesale stores and retail stores of furniture countrywide, the business expansion into other types of businesses including the energy business, the MDF board business (manufacture and distributor), etc., under the aims to diversify risks and to rely on other businesses apart from furniture business solely.
  • Adaptation  The company is preparing its readiness to continuously establish a strategy of change and adaption in the business to create opportunities for stable and sustainable business operations starting from manufacturing furniture parts to manufacturing rubber wood furniture, particle board furniture and manufacturing foil paper to reduce the cost of furniture production, etc.

Corporate Values

  • Be Passionate and Determined
  • Do More with Less
  • Pursue Growth and Learning
  • Build Open, Integrity, Honest Relationships with Communication

Objective

“To lead the organization into the sustainable development and growth.”

History

“Committed to be the leader in furniture business in Southeast Asia and Create opportunities for continuous growth in business.”

 

The Company registered its establishment on 12 October 1999 with the initial registered capital of 6,000,000 Baht (Six Million Baht Only), in the beginning of its establishment, the objective is to operate business as a manufacturer and distributor of self-assembled particle board furniture under the management of the group of Thai businessmen led by Mr.Wanlop Suksawad, as the current major shareholder, and the Suksawad family, who are the founder and pioneer of furniture manufacturing and distribution business since 1992.

  • 1992

    1992

    The first company under the East Coast Group, namely, East Coast Industry Company Limited (ECI) was established to operate business of sawmill, drying wood factory, as well as manufacturing and distributing of rubber wood furniture at Ban Bung-Klaeng Road, Thang Kwian Subdistrict, Klaeng District, Rayong Province.

  • 1996

    1996

    The East Coast Group began to export its products to overseas markets such as Japan, the United States of America and countries in Western Europe.

  • 1998

    1998

    The East Coast Group has expanded its furniture business to the domestic market by establishing the brand “ELEGA” to be the brand for rubber wood furniture manufactured by the Company and real wood furniture ordered from domestic and imported from overseas. The brand “Leaf” is also established to use as a brand for manufacturing and distributing to Home Pro.

  • 1999

    1999

    ECD has been selected by the Department of Export Promotion to use the “Thailand’s Brand” logo to represent high quality export products. ECI was awarded of the “Prime Minister Award” from the Ministry of Commerce. This is an award given to exporters with excellent performance and excellent product quality. The East Coast Group expanded its business by establishing East Coast Furnitech Co., Ltd. (ECF) initial registered capital of 6,000,000 Baht (Six Million Baht Only), divided into 60,000 ordinary shares with a par value of Baht 100 each, fully paid-up. established to operate business as a factory manufacturing and distributing furniture made of particle board.

  • 2000

    2000

    ECF increased its registered capital from 6,000,000 Baht to 13,080,000 Baht (Thirteen Million and Eighty Thousand Baht Only).

  • 2001

    2001

    ECD has been certified of ISO 9001 Quality Management Standard from the United Kingdom Accreditation Service (UKAS) for the manufacture of wooden furniture. ECF has been certified of ISO 9001 Quality Management Standard from URS (United Registrar of Systems (Thailand) Ltd.) for wood furniture manufacturer. ECF increased its registered capital from 13,080,000 Baht to 25,000,000 Baht (Twenty-Five Million Baht Only).

  • 2002

    2002

    East Coast Group established two more companies: V-Chats Decor Co., Ltd. (VCD) to produce foil paper. East Coast Group established V-Chats Industry Co., Ltd. (VCI) to produce drying factory for rubber wood. Construction a factory with an area of ​​more than 54 rai in Soi Chong Ko-Chamnong, Wang Chan Subdistrict, Wang Chan District, Rayong Province. Later, in 2012, was registered as the first branch of the company.

  • 2003

    2003

    ECI has expanded its distribution market by continuously establishing showrooms in the large-scaled retail shop. In 2003, the company expanded its showrooms to Index Living Mall and Home Pro.

  • 2010

    2010

    East Coast Group started to restructure its operations from all five companies within the group to remain only one company which is ECF. The Company increased its registered capital from Baht 25,000,000 to Baht 90,000,000 (Ninety Million Baht Only).

  • 2011

    2011

    The Company established VV Décor Co., Ltd. (V V-Décor) as a subsidiary and the Company holds 99.95% of shares with registered capital of 1,000,000 Baht (One Million Baht Only).VV Décor was established to be a trading company for ECF as a supplier of foil paper to some of the Company’s clients. The Company increased its registered capital from Baht 90,000,000 to Baht 100,000,000 (One Hundred Million Baht Only).

  • 2012

    2012

    The company began to expand its distribution channels to retail shops (Dealer) to help strengthen sales growth under the brand “Costa”. The Company has approved the increase of the Company’s registered capital from Baht 100,000,000 to be Baht 130,000,000 (One Hundred and Thirty Million Baht Only). The company has registered to transform its status from a limited company to be a public limited company and changed its name to be East Coast Furnitech Public Company Limited (ECF).

  • 2013

    2013

    The Company began trading in MAI securities market as First Trading Day. The Company began to expand its distribution channels to Mega Home which is the home and building material distribution center for both retail and wholesale in order to help increase sales growth under the brand “a7”.

  • 2014

    2014

    The Extraordinary General Meeting of Shareholders No. 1/2014 held on July 18, 2014 resolved to approve the increase of the registered capital from Baht 130,000,000 to be Baht 195,000 and started to sell its products to Thai Wasadu to expand its distribution channels under the brand “HASTA”

  • 2015

    2015

    February:  The Company established ECF Holdings Company Limited to operate the business of holding company. Presently, the Company has a registered capital of 10,000,000 Baht (Ten Million Baht Only) and approve the establishment of a new indirect subsidiary in Japan, namely, ECF Tornado Energy Godo Kaisha, to support the expansion of investment in Japan.

    June: The Company entered into Memorandum of Understanding (MOU) for cooperation in the business of biomass power generation. The joint venture will be established under the joint shareholding with other shareholders, including Fortune Parts Industry Public Company Limited (FPI), Wit Industry Company Limited, and other operators of wood plant or sawmills in the area located of each power plant project. All 5 joint ventures consist of SAFE Energy Group (Narathiwat 1) Co., Ltd., SAFE Energy Group (Narathiwat 2) Co., Ltd., SAFE Energy Group (Yala 1) Co., Ltd., SAFE Energy Group (Pattani) Co., Ltd., and SAFE Energy Group (Songkhla) Co., Ltd. Presently, the liquidation of these four companies has been completed because it is failure to pass an auction to obtain a power purchase agreement from the government.

    December: ECFH, as a subsidiary, entered into a franchise agreement with Can Do Company Limited (“Can Do”), Japan. ECFH will be permitted to use the trade mark, store format, shop and order management system from Can Do, Japan. Grand Opening for the first branch of Can Do shop at Future Park Rangsit

  • 2016

    2016

    Approval of ECF Holdings Co., Ltd. as a subsidiary to invest in a new joint venture that will be incorporated to invest in the biomass power plant business under the name of a new joint venture which is SAFE Energy Holdings Company Limited (“SAFE”) with the initial registered capital of Baht 1,000,000 (One Million Baht Only), divided into 10,000 ordinary shares with a par value of Baht 100 each and share hold 49.98% of total shares.

  • 2018

    2018

    June: The Board of Directors’ Meeting No. 7/2561 held on 27 June resolved to approve Planet Board Company Limited (“Planet”), the Company’s subsidiary which the Company acquired 5,700,000 ordinary shares of Planet or 57.00% of the total issued shares of Planet

    August: Bina Puri Power (Thailand) Co., Ltd., Project 1, located in Long District, (“Project” or “BINA 1”), Phrae Province, with the capacity of 1 Megawatt

    December: ECFH terminates contract with CAN DO

  • 2019

    2019

    On September, the Solar Power Plant Project of Green Earth Power (Thailand) Co., Ltd. (“Project” or “GEP”) located in Minbu City, Magway Region, Republic of the Union of Myanmar (“Myanmar”), with the installed capacity of 220 MW, Phase 1, with a capacity of 50 MW

Business Overview

East Coast Furnitech Public Company Limited is a manufacturer and distributor of furniture made of particle board and rubber wood, foil paper, dried rubber wood for using as raw materials for manufacturing furnitures, distributor of rubber wood furniture manufactured by ECF or from other domestic and oversea manufacturers and cutting the edge of wood (PVC) for purpose of manufacturing particle board furnitures. Moreover the Company has established one of subsidiary in order to operate the renewable energy business.

company structure_EN

Awards

Year 2017 Contribution Award
NWC Small Group Activities Excellent Award,
East Coast Furnitech Public Company Limited
May 11 2018 Nitori Holding Co.,Ltd.

ECF CSR Social Activities

The company is awareness. That will raise awareness about sharing in an organization culture focusing on promoting employees with public mind creating happiness through being a giver. To be a part of creating a better society for the present. This is why it is a project activity to deliver happiness to society and happiness to employees from being a giver.

Management Structure